This is how it all started, in a nutshell. I was walking around neighborhoods in New York City watching kids play basketball, day after day. I saw a lot of hopelessness, a lot of hurt. And there I was, on the outside looking in. A lot of my friends—many of them business professionals looking down from skyscrapers—were on the perimeter with me. We wanted to find some way to bless them, so that we could reach them.

Out of this frustration Street 2 Street was born. But it’s nothing I could have ever pulled off on my own. Street 2 Street tournaments are organized and run by a diverse team of urban young people who grew up in the inner cities and still live there. They’ve felt the hopelessness, experienced the danger, know the hardships. They know how to reach these kids, but they don’t have the resources.

But others—people like me and my friends—can help with that. Working together, we can create something special for a kid who has never experienced anything special in a lifetime. And it won’t be just for a day, but forever.

And once you give a kid a hope for the future, you find out that you are not strangers after all, but friends.

So this is my call to you, standing there on the outside looking in. It doesn’t matter if you’re a millionaire or minion, a spiritual giant or a brand-new believer. I’m telling you that you can be the one to make a difference.

It’s time for you to get in the game!

Woody Woodfin,
Founder and President